成人快播

Originally posted by聽听辞苍

If a picture鈥檚 worth a thousand words, then a video鈥檚 worth at least聽. That鈥檚 why we鈥檙e launching our new and improved Media Manager.聽For the first time ever,聽聽can embed videos into their profile page and volunteer opportunity listings.

Why video and why now? Well, the stats are clear 鈥斅爒ideo rules the internet. In fact,聽.

What鈥檚 more, marketers can confirm that video has become听辞苍e of the most effective ways to get your message across. Here鈥檚 why:

• Videos on landing pages can聽
• Video marketers get聽聽per year
• Video marketers achieve a聽

User behavior backs this up. For example,

• 聽(vs. only 10% when they read it)
• Users also聽than static content

What does this mean for you? While VolunteerMatch can get your volunteer opportunities in front of millions of potential volunteers, we can鈥檛 make them pay attention. But video can. Here are some tips to help you make sure you stand out and grab the attention of prospective volunteers:

1. Keep It Short

聽that videos between 1-2 minutes receive the highest engagement. Any shorter, and you might not be able to capture your full message. Any longer, and your audience鈥檚 attention will quickly drop off.

2. Grab Attention Quickly

With only two minutes to work with, make sure to capture your audience鈥檚 attention quickly. If the first few seconds are boring, they鈥檙e not going to watch the rest of your video.

3. Add Subtitles

About 44% of VolunteerMatch visitors access the site on their mobile phones, which means they might be scrolling through in a public space with their sound off! Other viewers might have hearing impairments. Consider adding subtitles to your video to keep your message accessible to all prospects.

4. Be Authentic

People want to know what your organization is about. This is your chance to tell them in your own words. Viewers even prefer an informal or conversational tone. Above all, stay true to your organization and your mission.

5. Show Impact

Based on a recent survey we did with Verified Volunteers, people choose to volunteer because they (1) want to contribute to a cause they care about and (2) want to improve their communities. Tap into their motivation by clearly showing how they can contribute, what this means for the community and why it鈥檚 important.

6. It Doesn鈥檛 Have To Be Professional

While a high-quality professionally-produced video is great, don鈥檛 worry if it鈥檚 not in the budget! These days, most of us carry around video cameras in our back pockets. A live聽聽Story-like video聽recorded on your phone that takes you behind the scenes of your organization and shows what it鈥檚 like to volunteer can be just as impactful and engaging. And if you film it with Instagram, you can even add filters, stickers and other fun effects as appropriate.

7. Present A Clear Call To Action (CTA)

Don鈥檛 let their interest stop here! Now that you鈥檝e inspired prospective volunteers to take action and educated them about your organization鈥檚 work, present them with the next steps to get involved. If you鈥檙e adding the video to your VolunteerMatch opportunity, the CTA is clear 鈥� click the 鈥淚 want to help!鈥� button to sign up to volunteer.

Looking for some inspiration? Check out these excellent examples of engaging, educational and impactful nonprofit videos:

Second Judicial Circuit Guardian Ad Litem Program

This incredibly moving PSA informs the public about CASA鈥檚聽guardian ad litemprogram. With moving audio and visuals and an empowering message, this video is a great example of a volunteer appeal that connects with the viewer on an emotional level and inspires you to give your time to the cause.

Habitat For Humanity

Habitat for Humanity鈥檚 鈥�2018 Year in Review鈥� video exemplifies how to share your organization鈥檚 impact. This video shares real footage of volunteers building homes, a compelling testimony from a client plus impressive impact numbers from the past year! What volunteer wouldn鈥檛 want to get involved?

Charity: Water

A wonderful example of how to educate viewers about your cause. By using engaging illustrations and a simple, conversational tone, this charity: water video makes their message easy to understand and compels viewers to take action.

成人快播

鈥淚nside a Reading Center鈥� takes viewers behind the scenes of a 成人快播 site. You鈥檒l get a sense of what it鈥檚 like to serve as a volunteer tutor as well as the incredible impact each tutoring session can have on a child鈥檚 life.

UCLA Volunteer Center

Check out how the UCLA Volunteer Center used the Instagram Story feature to highlight on-the-ground footage and illustrate all the ways volunteers can give back to their community. This video proves amateur videos can be just as motivating, engaging and informative as professionally produced ones!

Learn more about how you can聽聽and begin attracting more prospective volunteers with Media Manager today.